We're on a mission to instill confidence through clothing because everyone should feel Bold. Determined. Fierce. Outstanding
in the clothes we buy and wear.
B.D.F.O. believes in sustainable confidence in the day-to-day lifestyle. We create fashion-forward products that help you feel confident, comfortable, and prepared for your everyday adventures.
Sustainable Confidence Through Clothing
What On Earth
We love our green planet, and we plan to keep it that way! Our threads and styles are designed with an eco-conscious mindset, to help ensure that our production has a low impact on the environment. Our current and future designs use fabrics such as ECONYL ® and 100% Organic Cotton.
Instilling Confidence Through Clothing
Check Out Our Best Sellers
"This tee is my absolute go-to as it goes with everything and is super flattering! I always reach for it when I have no clue what to wear, or I'm in need of a confidence boosting tee. I feel like I'm carrying the B.D.F.O. message with me into my day, and the reminder to Define Myself keeps me going strong!
"I love this brand for its strong, positive message to youth, especially girls about how to feel Bold Determined Fierce and Outstanding in their bodies and their clothes. A big brand, making big, life changing impact!"
"The creator of this brand is a hardworking and astonishing individual that strives for perfection of quality and design for her products. The quality of the clothes are fantastic, and buying something from this brand also goes to a great cause. Overall fantastic, I recommend that you should give this brand a try."
"I don't think I've ever had a sweatshirt that is such a fashion statement. It's super comfy, but something about the fit and color just makes me look put together even on really not put together days."
“ I just wanted to thank you for the impeccable service from you and your staff...I will always look forward to shopping at your store“
"The best fashion line EVER. I love what they stand for and everything that their service provides. ❤️"
"I have worn a lot of hats in my lifetime, and let me tell you, the B.D.F.O dad cap is one of the finest I have ever worn. It has a very relaxed look, and feels very comfortable atop my head. "
We're cool on Insta too ;)